Last Updated on January 1, 2021 by MBA Gateway Team
Books that can Bolster Your Management Skills
Books that can guide you towards great marketing skills.
Reading not only helps in expanding your vocabulary, but it also improves your analytical as well as thinking skills.
Marketing forms the core of an MBA. However, before jumping to advance topics of marketing, it is beneficial for MBA aspirants to acquire a piece of basic knowledge about marketing before they take a step to pursue an MBA.
Today in this blog, we have handpicked some of the best books that will guide you towards the field of marketing.
Here is a list of the top 41 marketing books that can benefit you a lot.
Good to Great by Jim Collins
What becomes abundantly clear in reading this book is that there is no secret program, no “good luck” or “right timing” that was alone responsible for the success of any of the companies discussed in this book. Instead, Collins has described that these companies simply defined their fundamental asset and then systematically changed their behaviors and actions to ones that complimented those strengths. Repeating these focused activities over time led them to fantastic success. The book instructs on how to reconstruct similar effects in your own business.
Snapshots from Hell
This book has been written by a very influential man whose career hinged on the words he penned. The book evidently differentiates the business administration specialization with various other courses which help in grasping theories, quantitative disciplines, financial, practical, and at the same time doing a lot of mental labor isn’t an easy chore. The book is thought-provoking and written from a student’s point of view. It is a must-read for a student in marketing.
Outliers by Malcolm Gladwell
In this book, Malcolm Gladwell outshines at pinpointing a social phenomenon, be it snap judgments (Blink) or cultural epidemics (The Tipping Point); putting forward his thesis; and demonstrating his evidence through a series of engaging, short, and self-encapsulated histories. Gladwell has examined the phenomenon of fantastic stories of success often attributed to tenacity, high achievement, innate individual talent, and hard work. The book is the best source for marketing students.
Connect the Dots by Rashmi Bansal.
It is one of the few English books written with an Indian audience in mind. ‘Connect the Dots’ is an assortment of 20 inspirational stories of businesspersons who never attended a B-school and were instead driven by the longing to realize their passions and fulfill their dreams. This book is written in a conversational form, wherein the author inquiries the subjects and appreciates their words with perceptive statements. This book is ideal for students pursuing an MBA in marketing.
All these books are a masterpiece in themselves. We hope that you’ll have a great time with these books.
Wish you a great reading ahead.
