Best MBA programs for a Career in Marketing

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Last Updated on March 3, 2023 by MBA Gateway Team

This article is a part-of ‘MBA Careers’ Series

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Best MBA programs for a Career in Marketing

Best MBA Programs for a Career in Marketing

Marketing is a highly dynamic field that requires creativity, strategic thinking, and excellent communication skills. If you’re interested in pursuing a career in marketing, an MBA can equip you with the necessary knowledge and skills to succeed in this exciting industry. Here are some of the best MBA programs for a career in marketing:

  1. Kellogg School of Management at Northwestern University Kellogg is known for its marketing program and offers a variety of marketing-related courses, such as Marketing Research, New Product Development, and Marketing Strategy. The school also provides ample opportunities to gain hands-on experience through experiential learning opportunities and marketing-related clubs.
  2. Stanford Graduate School of Business Stanford GSB is a top-tier business school that offers a marketing concentration, which includes courses such as Brand Management, Marketing Strategy, and Customer Insights. The school is located in the heart of Silicon Valley, providing students with access to cutting-edge technology and marketing innovation.
  3. Columbia Business School Columbia’s Marketing concentration includes courses such as Consumer Behavior, Marketing Strategy, and Marketing Research. The school also offers experiential learning opportunities through its Marketing Association and the Columbia Business Lab, which helps students develop real-world marketing skills.

3 Tips for a Career in Marketing

  1. Build a strong portfolio: Marketing is a highly competitive field, so having a strong portfolio can help you stand out from other candidates. Consider working on marketing projects or internships to build a portfolio that showcases your skills and experience.
  2. Stay up-to-date on industry trends: The marketing industry is constantly evolving, so it’s essential to stay informed about the latest trends and technologies. Attend marketing conferences, read industry publications, and follow marketing experts on social media to stay up-to-date.
  3. Network: Networking is critical in the marketing industry. Attend industry events, join marketing-related clubs or associations, and connect with marketing professionals on LinkedIn. Building a strong network can help you discover new job opportunities and advance your career.

Table: Top 15 Business Schools for Marketing

Business School % of Students Going into Marketing Industry # of Students Going into Marketing Industry
Kellogg School of Management 35% 141
Fuqua School of Business 34% 87
Tuck School of Business 33% 52
McCombs School of Business 32% 92
Haas School of Business 31% 73
Ross School of Business 30% 113
Sloan School of Management 29% 93
Booth School of Business 28% 105
Johnson School of Management 27% 61
Stern School of Business 26% 93
Marshall School of Business 25% 58
Kenan-Flagler Business School 24% 51
Darden School of Business 23% 52
Anderson School of Management 22% 60
Columbia Business School 21% 84

 

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